It’s hard to understand why your website isn’t ranking well until you understand key information about it.
Whether it be the content, metadata, headings, or links, each aspect of your site affects its performance and ranking. The only way to understand all this information is to conduct an SEO audit.
SEO audit services include on-page and technical off-page analysis. This entails seeing how well your website structures content, keywords, links, and more to highlight why it sits where it does in Google rankings.
Implementing the results of an SEO audit can help trim the fat from your website, improve its quality, and boost its ranking.
Our SEO audit services at NJSEOCompany are all-encompassing and focus on boosting website traffic for our clients.
You can’t start in the right direction until you understand why your past efforts haven’t yielded the best results. Follow along as we highlight our comprehensive SEO audit services, what they entail, and why they work.
What is an SEO Audit?
An SEO audit is a thorough analysis of a website. The results of an SEO audit highlight how well-optimized it is and how well it appeals to search engine algorithms. This includes everything from the content, headings, and metadata to keywords and backlinks.
Our SEO audit services are comprehensive and prioritize technicality, content, and user experience in equal measure. The goal is to highlight areas where your site can improve as well as key information your site lacks. For example, your competitors may have keyword-driven pages covering highly-searched topics in your field.
If your site lacks such pages or has similar pages without quality content, it won’t rank well. The audit can also show where your site lacks on the technical side. How well a site runs and how easy it is to scroll through is as important as the content itself.
What is Included in an SEO Audit?
At NJSEOCompany, we include content analysis, off-page analysis, and more in our SEO audit services. We go the extra mile and offer insight into growth opportunities compared to services that merely share the results.
Our approach to SEO audit services includes:
We Will Analyze Your Site’s Pages
The average website contains many service pages and blog pages full of information, links, images, and graphs.
During the SEO audit, we will analyze each page and focus on the content’s structure and keywords. The results of this stage can reveal why each page fails to rank for specific keywords.
Doing so lets us devise strategies to restructure and pursue keywords you can rank well for.
For example, we may discover that your site neglects keywords that your competitors rank high for. This lets us optimize each page for keywords based on search volume and niche.
We will also make sure that the content on your site is of high quality and easy to read. SEO audit services let business owners edit their content to fill in the blanks with quality content. You can only establish your site as an authority if you identify opportunities your pages have missed.
Analyze Your Site’s Technical Shortcomings
The ever-evolving landscape of digital marketing means you adapt to modern trends.
For example, business owners didn’t need to think about mobile users years ago because smartphones weren’t prominent. Today, a site that isn’t optimized for mobile users is less likely to rank well and appeal to people who own smartphones.
It’s also important to analyze the quality and volume of links on your site. For example, your site may include broken links or links that lead to pages that don’t rank as an authority. The quality of pages you link to reflect upon your site in the eyes of readers and search engines alike.
Removing broken links and adding links that lead to quality content is essential. We will also analyze your site’s speed, ads, pop-up windows, and structure. A website that’s easy to browse is essential not only to rank well but to leave a strong impression on potential customers.
Local SEO Analysis
It’s more important than ever to make sure your website appeals to local searches. Think about how often you search “pizza near me” or “local HVAC repair” and find nearby businesses. If your site is unable to appeal to local customers, you will miss out on a lot of money.
An SEO audit can reveal how well your site appeals to nearby customers looking for quick solutions.
For example, the audit can indicate whether or not you utilize strong local keywords with a high search volume. The results of the audit paired with some thorough local keyword research can work wonders to boost site traffic.
500%
Near-me searches have grown by over 500% in the last few years
28%
of local searches result in a purchase within 24 hours
61%
of mobile searchers are more likely to contact a local business if they have a mobile-friendly website.
Maximize Off-Page SEO Results
While on-page SEO analysis, or content analysis, is essential, off-page analysis is just as important. Off-page SEO refers to the ways people find your site through other avenues. For example, your site may earn traffic from other sites that link to your business.
Through thorough analysis, we can analyze the quality of these links. Earning traffic from other avenues is great, but you want to prioritize strong links from great sources. The results of the off-page SEO audit can help us create a new link-building strategy to boost site traffic.
How Long Does an SEO Audit Take?
An SEO audit typically takes between 7 days and 6 weeks. The length of the audit largely depends on how many pages are on your site. For example, we may spend just a week on a small website with only 30 pages or less.
It also depends on what SEO audit services you choose. Some clients only want a simple on-page content analysis of the pages on their websites. This takes less time than a comprehensive audit that entails technical analysis.
That said, we recommend a comprehensive analysis as the all-encompassing results are invaluable. Content analysis is important, but it doesn’t mean much if your site is full of broken links and has a slow speed.
SEO Audit Services Carry Invaluable Results
Simply put, SEO audit services help business owners make the most of their websites. Identifying shortcomings can put you on the right path to building a website that ranks well and is enjoyable to visitors. The goal of every business owner should be for their website to rank on the first page of Google.
This is only possible with a great understanding of where your site succeeds and fails. Not only do we offer SEO audit services, but we also operate many successful SEO campaigns. That means that we can steer your website in the right direction using the results of your SEO audit and our years of experience.
Choose NJSEOCompany for the Best SEO Audit Services
At NJSEOCompany, we put all our time and resources into each SEO audit. Our approach to content analysis is just as thorough as the technical analysis we offer. We want each of our clients to walk away from their SEO audits with invaluable information. Choose NJSEOCompany for SEO audit services that will maximize your website’s potential.
Uncover Hidden Opportunities with an SEO Audit
Get a detailed analysis of your website’s performance and discover actionable steps to improve your rankings, traffic, and conversions. Schedule your free SEO audit consultation today and start optimizing for success.
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